De Sociale Coach

27 december 2010

(The Social Coach – Fortunately (in dutch: happily) for everybody)

7 Organizations for social work combined forces. They asked us to come up with a communication strategy and design.
We decided on a name, logo and an online portal where is is possible to find the right person in the right place by answering a couple of questions.


To launch the website and the existence of De Sociale Coach we came up with the campaign “Help! OK!”. This to emphasize the obviousness of the help you are entitled to in the Netherlands.

Concept: Bas Kinsbergen & Marianne Bakker
Design: Bas Kinsbergen
Website construction: Strange Fruit